The Northcliffe Revolution Essay Example

The Northcliffe Revolution Essay The intention of this paper is to explore the notion that Lord Northcliffe, the owner of popular papers in the late nineteenth and early twentieth centuries such as the Daily Mail, had such a pivotal role in the press of the epoch that he could be easily described as possessing such incredible power as to revolutionise a growing industry, such as that of the print based press. To be able to develop upon, or dismantle, such a widely debated topic of the era in which the press industries boomed and caused this vast and historical moment of the public communications field, I intend to analyse both the suggestions which support and the suggestions which disagree with the notion that Northcliffe had such a pivotal role in defining how the press developed in the period 1890-1930. Questions have been raised as to whether or not the so-called Northcliffe Revolution is really a useful way of understanding developments in British press in the above-mentioned period, 1890-1930. Francis Williams who was the 1940s press officer to Labour M. P. Atley claimed that Northcliffe started a revolution in the press industry, whereas Jean Chalaby would argue that Northcliffe didnt produce revolutionary ideas when it came to journalism etc, he more simply applied improved, and developed, upon existing techniques (Chalaby: 2000: 27). We will write a custom essay sample on The Northcliffe Revolution specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Northcliffe Revolution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Northcliffe Revolution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is from these sort of fundamental arguments that the intentions of this essay will be based, and from this will come an opinion on the usefulness of understanding press developments between 1890 and 1930 through the perspective of the Northcliffe Revolution. Northcliffe himself knew the importance that a national daily newspaper would mean to him financially and so introduced to the nation its first daily paper The Daily Mail. It was Northcliffes entrepreneurial desire to achieve this target that led to the Daily Mail reaching a circulation of just a few thousand under 1 million readers at 989,000 (Williams: 1998: 56). But this would not have been possible if not for the mass use of advertising within his publication. Advertising During the period of 1890-1930 the print based press undoubtedly developed financially. As is understandable the costs in order to produce a publication such as a daily newspaper rose considerably. During the 1830s, publicist Henry Hetherington needed only thirty pounds in order to start his paper, whereas Lord Northcliffe needed almost six hundred thousand pounds in order for his Daily Mail venture to get off the ground and become a realisation (Curran Seaton: 1991: 35). It was through this knowledge that Northcliffe knew that revenue would need to be gained through some other approach. Northcliffe also understood the need to keep the cost of buying a publication for the average consumer down to the minimum as to attract a continual and loyal following. Thus, Lord Northcliffe pioneered the use of mass advertising. Undeniably, advertising had always had a part to play, but Kevin Williams, who wrote Get me a murder a day! : A History of Mass Communications in Britain, would argue that there had never been such an indisputable link, at that moment in time, between the advertisers and the major publications. Advertising became not only the main source of revenue but also the main way of keeping prices down, so in turn newspapers ceased to sell at their factual outlay and the cover price of the newspapers was subsidised by advertising profits. Williams though, recognises the fact that Northcliffe had a major part to play in the area of advertising, but he does recognise the fact that major publications that were not Northcliffes were already heavily reliant on the advertising side of their revenue. By the late eighteen-eighties, nearly sixty one percent of the column space of the Telegraph, forty nine percent of The Times and just over forty percent of the Scotsman were devoted to advertising. This seems to point to the notion that the application of advertising was already a major factor of publication revenue and not a revolutionary idea drummed up by the ever power-increasing Lord Northcliffe. Other factors though, indicate a very strong argument in favour of the Northcliffe Revolution idea. Lord Northcliffe certainly can be acknowledged as being the founder of the idea in which circulation figures are printed on the cover of the publication. Lord Northcliffe knew that his newspapers were the major players in their respective target markets, and he recognized that if advertisers had a realisation that this was accurate then they would be more inclined to pay his publications for advertising than his competitors, and so front-page circulation statistics were born. Coupled with this new idea of openly printing the newspapers circulation figures was the innovative idea that Northcliffe came up with, which was to charge rates for advertising based on the size of the circulation. Whereas previously the advertisement rates were charged by the amount of space taken up to print that advert (per column inches), Northcliffe charged advertisers for every 1000 readers, and therefore creating a major link between publications and advertising for the present and the inevitably the long term (Williams: 1998: 59). Through this increase in advertising revenue, Northcliffe was able to increase circulation through the cutting of the cost of the paper and hence came up with the well-remembered slogan of the Daily Mail, the penny paper for half a penny. Large-scale advertising led to a major revamp in Northcliffes Daily Mail becoming the first to break up the column style of traditional newspaper appearance (Williams: 1998: 59). Newspaper Composition and Journalistic Techniques Through Northcliffes significant contribution in providing what seems to be an almost eternal link between advertising and newspapers, he also changed the way in which a newspaper is structured, its composition, and the journalistic news values and techniques that were employed by the then present day journalists. Prior to the beginning of the Northcliffe Revolution all newspaper advertisements were of a classified nature and were rigidly placed within columns. Northcliffe saw the possibility of development in this area of newspaper composition and so even though attempts to break up the column format were strongly resisted, his Daily Mail newspaper was the first to allow whole page advertisements, with department store Selfridges being the most notable in 1924 (Murdock Golding: 1977: 131).

Free Essays on The 21st Century Economy

The 21st Century Economy in the United States can be characterized as a very prosperous economy. The article â€Å"The 21st Century Economy.† In Business Week describes how the 90’s are no fluke. This decade has turned out to be a decade of unexpected prosperity. When the United States came out of World War II, United States productivity growth was at high levels. Then in the 1970’s it dropped mysteriously. This low productivity growth continued to the middle of the 1990’s and was thought to continue this way. Suddenly in 1995 productivity gains started to rise to overwhelming heights. In long run economics, productivity growth is the most important. This determines the path of income per capita, which effects out living standards. According to Robert D. McTeer, president and chief executive officer of the Federal Reserve bank of Dallas, two factors determine the rate of economic growth; productivity increases (more output for the same amount of inputs), and labor (the number of hours worked. There are many benefits that go along with the economic expansion we are experiencing. The current expansion has commonly been referred to by economists as â€Å"The 1990’s Economic Boom’, because the current growth of the United States economy is the longest ever in peacetime. Economists observe that the expansion has benefited nearly every American. According to the reports of the Labor Statistics, more than three out every four jobs created from 1989 to 1995 were highly paid professionals and managerial position. The Council of Economic Advisors reported that in Ninety-five and Ninety-six, more than half of new jobs created were in fields where the average wage ranked in the top third of all salaries. Another great benefit according to the Investor’s Business Daily in the January 19, 1999 publication is that 1.67 million families left welfare roles and 1.74 million more single parents found jobs... Free Essays on The 21st Century Economy Free Essays on The 21st Century Economy The 21st Century Economy in the United States can be characterized as a very prosperous economy. The article â€Å"The 21st Century Economy.† In Business Week describes how the 90’s are no fluke. This decade has turned out to be a decade of unexpected prosperity. When the United States came out of World War II, United States productivity growth was at high levels. Then in the 1970’s it dropped mysteriously. This low productivity growth continued to the middle of the 1990’s and was thought to continue this way. Suddenly in 1995 productivity gains started to rise to overwhelming heights. In long run economics, productivity growth is the most important. This determines the path of income per capita, which effects out living standards. According to Robert D. McTeer, president and chief executive officer of the Federal Reserve bank of Dallas, two factors determine the rate of economic growth; productivity increases (more output for the same amount of inputs), and labor (the number of hours worked. There are many benefits that go along with the economic expansion we are experiencing. The current expansion has commonly been referred to by economists as â€Å"The 1990’s Economic Boom’, because the current growth of the United States economy is the longest ever in peacetime. Economists observe that the expansion has benefited nearly every American. According to the reports of the Labor Statistics, more than three out every four jobs created from 1989 to 1995 were highly paid professionals and managerial position. The Council of Economic Advisors reported that in Ninety-five and Ninety-six, more than half of new jobs created were in fields where the average wage ranked in the top third of all salaries. Another great benefit according to the Investor’s Business Daily in the January 19, 1999 publication is that 1.67 million families left welfare roles and 1.74 million more single parents found jobs...

Healthcare Reforms In Hawaii And Massachusetts Essay

Healthcare Reforms In Hawaii And Massachusetts - Essay Example Hawaii was the first state to pass legislation, Hawaii’s Prepaid Health Care Act 1974, which requires employers to provide employees with health insurance. The state has remained consistently pro-health reforms and this is evident in the legislation that was passed in 2009 that created the Hawaii Health Authority. This authority has been mandated to plan for healthcare needs of the state and to determine future capacity needs for the state’s health providers, support services, equipment, and facilities. Hawaii’s support for health reforms is also seen in Hawaii Health Authority’s task of determining, implementing and maintaining the waivers that are available to the state’s residents under federal law. Similarly, Massachusetts has demonstrated its support for health reforms by adopting health care reform laws like the one it adopted in 2006. This law required residents to have insurance coverage, employers to provide employees with health insurance cover and pledged that the state would provide residents earning below 150% of the federal poverty level (FPL) with free health care insurance. The state amended this law in 2008 and 2010 in order to realign its health reform goals to those of the Federal Affordable Care Act. The Commonwealth Health Insurance Connector Authority is Massachusetts’ equivalence of Hawaii Health Authority (Bauer & Hollier, 2012). Despite their support for health reforms, there exist disparities in how these reforms play out in the two states.

Catherine Mansfield Essay Example | Topics and Well Written Essays - 500 words

Catherine Mansfield - Essay Example As the report declares looking deeper in the human behavior and trying to see the important details, her short stories had a didactic particularity. This happens with the short story: â€Å"Sixpence†. The story is a didactic one, but not as we might think at the beginning. The writer portraits two types of parents behavior. A little boy, Dicky, does not behave properly one day, just when his mother has a guest. This was a very strange fact, because he usually was â€Å"good as gold as a rule, sensitive, affectionate, obedient and marvelously sensible for his age†. This paper stresses that the child makes a mistake and the guest, Mrs. Spears, gives his mother an advice: the only punishment is the whipping. This contradicts his mother’s opinions, because when she said punishment she was not referring to beating. And here comes the two types of behavior, or we could extend the two types of parents. Mrs. Spears sons were very quiet, permitting their mother to give credit to her theory about punishment. Dicky’ s mother does not agree to the beating, but she let herself convinced by her friend’ words. The children themselves were very different and Dicky was the one that had a normal behavior for his age. He was gentle and sensitive, but sometimes he was acting foolishly, maybe because a child’s energy is too big and cannot be hold in. Mrs. Spears sons were not acting right for some children, they were too calm and quite.

Dianna Abdala case Assignment Example | Topics and Well Written Essays - 250 words

Dianna Abdala case - Assignment Example Mr. Korman should not have forwarded the emails to other people while Abdala should not have reacted the way she did by accepting the job and then dismissing it again. This inconvenienced Mr. William Korman. To some extend it would jeopardize her career since Korman conducted major law firms about the incidents, which eventually resulted in many people apologizing to Korman on behalf of Abdala. William Korman warned Abdala on her professionalism. In addition, he told her to watch out because she might end up offending more young experienced lawyers at the start of her career. The exchange between Korman and Abdala becomes some of the similar email gaffes portrayed by many individuals. Emails on many occasions bring emotional responses in that they might cause anger or upset. For instance, in this case, Korman expressed his anger by forwarding the emails he received from Abdala to other people. In addition, there is lack of personal touch; some things such as contracts are done well if not typed. Emails cannot out do had written letters when it comes to strengthening relationship like in this

Common Law and Equity Essay

Common Law and Equity Essay Common law originally developed under the inquisitorial system in England during the 12th and 13th centuries,[11] as the collective judicial decisions that were based in tradition, custom and precedent Equity is designed from the English law system and its role as a common law, as the common law was created and analysed the basis of equity was brought up and is now used in the royal courts, the story of Equity brings us back to the days of 1066 when William the Conqueror invaded England, he found that there was no single system of common law but rather a system where the local courts based rulings of traditional courts, such as Shires, Boroughs and Hundreds, and applied local rules and customs to the cases. These were openly known as the customary laws which later on became the foundations for the common law. William I using subtle tactics gained control of the country and then introduced the feudal system, where all land belonged to the King and where he would grant areas of land to those people who supported him and were willing to help him. He made himself available to any landlord who had a dispute or problem and who could not get redress from his lord. This idea of applying directly to the King became known as the â€Å"Kings Justice† and became available to everyone. This Kings Justice was administered by the â€Å"Curia Regis† (Kings Court), which was a body of advisers to the King. The Curia Regis would apply a system of rules which applied to whole country thus it became known as the ‘common law which applied in a series of Royal Courts which were erected as time came to pass. At first people recognised that this law was indeed fair and with it being common to England was just. However, later problems were found with this law; two in specific: The fact that there were only one remedy available, damages soon became a problem. Damage being money ordered to be paid as compensation for injury or loss. It soon became a common issue that remedy was not always the appropriate form of remedy and this would have no significant concluding impact within cases. The other major issue was that a civil action, legal action to protect a private civil right or to compel a civil remedy, could only be started with a writ. A writ was a document on which was written why and what the legal basis the person was being sued. Circumstances arose that when a problem was not covered by the writ, this meant making a new document every time one arose, however this was stopped in the 13th century. This meant if your case was already not under a writ it was not carried forward. People found themselves very frustrated under this common law, where they found they may have had to settle for remedies they did not want or their case was sometimes found not even actually taken to the courts as it was not under the ‘writ. As the public became dissatisfied with the system they began to petition to the King, as the â€Å"foundation of justice† for a remedy. The King took note of the petition, which resulted in the case being taken up by the Chancellor when people found that the ‘common law would not help them with their cases. Asif Laher Gradually, over the years he built up a large body of principles, which he had gathered from cases which he had dealt with in which he decided what he thought was fair. These principles together then formed a law; ‘Equity. Equity can be simply thought of as ‘fairness and was a very powerful source of law as it overcame any problems with the common law, because of the right justification it was thought to give. It gave people a ‘safety valve allowing them to seek different appropriate remedies and even actually be given a case when common law did not. However, the law of equity would have been useless to this day if the dispute between the two would have not been resolved. Because of the conflict, a decision to resolve the two was finally made in 1616 when it was referred to King James. The dispute between the two systems was eventually resolved as a result of the Earl of Oxfords Case 1616; the outcome of this case was that if the two were to be in conflict and may contradict each other â€Å"equity would prevail.† The outcome was important as equity would have been worthless as it could not fill in the gaps of the common law unless it was dominant. Common law could just override equity if common law is more important, equity would have been powerless. After many years had gone by the judicature act 1873-1875 came into place. Before this common law and equity had separate courts. The judicature acts did not fuse the common law together, however, did fuse the administration. This is significant due to the established court structure we have today, provided that equity and common law could only be administrated by all courts and that there would no longer be different procedures for seeking common law and equitable remedies. In conclusion they were joined into one High Court, they are still separate laws which have different principles, common law being the major law, and equity brought into cases when needed. Because of the fact that they have different principles and were not fused together when the administration were, they are referred to as ‘The Twin Pillars

The Judgment of Paris and The Miracle of the Fishes Artwork Essay

How often do we see things in life that require a double-take, a second glance, a follow-up look, or even multiple subsequent studies? The answer is quite simple: everyday. The things we often look at a second time are often not intellectually worth the look, whether it be an irrational teenager attempting some outrageous skateboarding stunt, a monkey drinking its own urine, or even a two-headed cat, people have stopped spending their second or third glances on things that are meaningful and sensible. As a result people have lost the appreciation of evaluating and scrutinizing art and often don’t think of looking at it a second or third time to really â€Å"look† at it. Sure people go to museums and galleries, but nowadays, how many of them actually try and conceive the painters’ thoughts or motivation for the paintings? Upon my search two paintings really stuck out to me and required second and third inquiries, The Judgment of Paris and The Miracle of the Fishe s; both making me return to make a suitable judgment of my own. By looking at paintings multiple times in person a viewer can see different details and aspects of the painting they’re looking at or studying—making their observations more accurate and varied— upon a second or third scrutiny. In these two paintings by Jacob Jordaens, The Miracle of the Fishes and The Judgment of Paris, there are many similar and contrasting ideas. From a first glance they are quite different; The judgment of Paris is centered on the three Goddesses and their surrounding aura that is the bright center of the painting while The Miracle of the Fishes seems to have a rather dark and almost gloomy center. However, upon a second examination or a more thorough look one begins to notice an abundance of... ...utinize both paintings multiple times I was able to gather enough information to make accurate analyses. Even without seeing every miniscule detail a decent analysis can be made if an adequate amount of details is observed, whether the observation is in person or from a picture. Seeing a painting in person and being able to get close and look at the minute details allows a person to more accurately describe or analyze a painting. Works Cited 1. Julius S. Held and Donald Posner. 17th th century art; baroque painting, sculpture, and architecture, New York: H.N Abrams, 1971 2. â€Å"Jacob Jordaens.† The Artchive. 28 Sep. 2006 http://artchive.com/artchive/J/jordaens.html 3. Malcolm Gladwell. Blink, New York: Little, Brown and Company, 2005 4. â€Å"Jacob Jordaens.† The Getty. 28 Sep. 2006 http://www.getty.edu/art/gettyguide/artMakerDetails?maker=359